The Nike All Stars – “We Run It” music video is now released!

Featuring Nike All Stars Joe Flizzow, Moots & JD Pop Shuvit, Andy & Rich Estranged, Izal One Buck Short, MizzNina, Arabyrd, Jin Hackman and DJ Fuzz, the music video exuberates grandeur swagger and flying sporting spirit from start to finish.

Graffiti artist Delta, aka Boris Tellegen, has created a geometric world with his art that is a colorful reflection of the constructivist movement that brings to mind both block-like cities as well as pixelized digital environments. A rabid football fan, he was especially excited to play with the colorways on The Netherlands’ new kits.

Nike Six Collaborations spawned from Nike Sportswear’s (NSW) desire to celebrate the beautiful game of football in a way that connects to the national team fans that dwell at the intersection of sports and culture. In 2006, Nike collaborated with a group of artists to curate and design environments and spaces that represented their countries, but there was no product connection to these partnerships. This year, Nike worked with established and emerging artists from six countries to create alternative National Team Kits that flip the script on the classic football kit.

I was in Pavillion when I saw these babies staring at me from inside the glass gallery of the Nike Sportswear store. The way things were set at the display made it impossible for anyone within a 50 metre radius to actually miss out on checking out these trainers.