As part of Nike’s collaboration with “Red” to help raise awareness about HIV and AIDS, they’ve launched special red laces under the slogan “Lace Up, Save Lives”. 100% of the profits from the sale of these laces will be channeled to both the Global Fund and other soccer-based community programmes aimed at educating people about AIDS.

The two main personalities at the forefront of the initiative are U2’s Bono and Chelsea’s Didier Drogba,  netting twice against Arsenal in the special red laces. “It’s a big honour and pleasure for me to be linked with Bono and try to help him save some lives. AIDS and HIV is something that really destroyed Africa, and people don’t really realise how easy it is to save lives — only two pills a day, which is 40 cents.” says the African footballer.

The Nike “Lace Up, Save Lives” laces are available at all major Nike boutiques.  Retail price is RM15.